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AI WORKSHOPS

AI Workshops & Consulting That Empower Teams to Lead and Compete in the AI-First Era

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Two colleagues, a woman and a man, smiling and standing together in front of a wall-mounted TV screen at an office or event space.

If you haven't started building your AI fluency, you're already behind.

According to Salesforce’s Generative AI Snapshot Research (2023), 70% of marketers say their employer does not provide AI training, and 54% of workers believe generative AI training is important for successfully using it in their role. That means most teams are either avoiding the tools entirely or using them at the surface level, asking a chatbot to write a paragraph rather than building AI into the workflows that actually move the business forward. Walk West’s AI Workshops close that gap.

AI confusion is still extremely common. There is still resistance to adoption. However, most organizations understand they cannot risk falling behind and AI development is moving at a pace faster than we have seen tech move before. Our team will help your organization figure out where to start, which tools to trust, and how to integrate AI in ways that truly improve performance. These workshops are built for real-world teams. They are practical, immediately applicable and designed to help your team but empowered by AI rather than displaced by it. AI confusion is not a character flaw. The tools change every six weeks and half the internet confidently explains them wrong. We clear that up fast.

AI TRAINING

Custom AI Training Programs for Your Team

Walk West designs and delivers custom AI literacy programs, covering the strategic use of AI tools for content ideation, planning, research and workflow automation. We also establish where human oversight is critical in each process.

Your team's training will reflect the specific tools, workflows, and objectives aligned with your business goals. We start with an assessment, and from there we design a custom program that trains on the tools your team actually uses. Every session is built around hands-on exercises tied to real work scenarios so skills are immediately applicable when your team returns to their desk. We measure that applicability directly: each session closes with a structured skills check and participants leave with a documented action list of processes they can begin automating right away. 

Custom AI Training Services:

  • AI Literacy Assessment: Evaluate team's current tools, knowledge, and workflow gaps
  • Prompt Engineering Training: Practical prompting skills for marketing content and research
  • Generative AI for Marketers: Content ideation, campaign planning, and creative workflows
  • Human-AI Collaboration Frameworks: Quality control and brand voice preservation
  • Tool-Specific Training: ChatGPT, Claude, Midjourney, and marketing-specific AI platforms
A man in a black blazer smiles while presenting at a whiteboard labeled "Polanyi's Paradox" during a small-group AI workshop session.

Custom AI Training Process

1
AI Literacy Assessment
Evaluate current tools, knowledge levels, and workflow gaps across the team.
2
Program Design
Custom curriculum built around your actual tools, workflows, and business objectives.
3
Workshop Delivery
Live, facilitated sessions (in-person or remote) with hands-on exercises.
4
Follow-Up & Reinforcement
Post-session resources, accountability frameworks, and optional ongoing coaching
AI IMPLEMENTATION

AI Implementation Roadmap From Assessment to Full Rollout

Walk West develops comprehensive AI implementation roadmaps, from initial readiness assessments through governance, staff training and full scale development to give your organization a clear path to AI integration.

A successful AI implementation requires a thoughtful plan that accounts for your organization's current capabilities, the team’s readiness for change, and data infrastructure needs to ensure AI is adopted responsibly and effectively. Our roadmap provides end-to-end support. We work through tool selection, process redesign, staff training, piloting and clear guidelines for use. We also assist with custom AI development for organizations with more advanced needs. An AI implementation without a governance plan is a little like handing everyone on your team a fire hose and calling it a hydration strategy. Powerful? Yes. Controlled? Absolutely not.

Custom AI Training Services:

  • AI Readiness Assessment: Honest audit of current capabilities, data, and infrastructure
  • Tool Selection & Evaluation: Vendor assessment and recommendation across AI categories
  • Implementation Sequencing: Phased rollout plan with milestones and accountability frameworks
  • AI Governance & Ethics: Usage policies, ethical guidelines, and risk management protocols
  • Full-Scale Custom Development Path: Integration roadmaps for advanced AI build requirements

AI Implementation Roadmap Process

1
Readiness Audit
Honest assessment of current capabilities, data infrastructure, and organizational readiness.
2
Tool Selection & Prioritization
Vendor evaluation and phased recommendation across AI categories.
3
Pilot Design
Small-scale implementation plan with success metrics and feedback loops.
4
Full Rollout & Governance
Scaled deployment with usage policies, ethics guidelines, and ongoing monitoring.

FAQ

Who are Walk West's AI Workshops designed for?
Walk West’s workshops are built for real-world marketing teams, not researchers or engineers. They're designed for marketers, content creators, strategists, and business leaders who need to understand how to use AI tools effectively in their daily workflows, without a computer science degree or months of self-study.
What AI tools are covered in the training programs?
Training is customized to your team's actual stack. We commonly cover ChatGPT, Claude, Gemini, Midjourney, Perplexity, and marketing-specific AI platforms for content, SEO, analytics, and automation. Walk West also covers prompt engineering fundamentals that apply across all generative AI tools, regardless of which platform you use.
What is an AI Readiness Assessment?
An AI Readiness Assessment is a structured audit of your organization's current capabilities, data infrastructure, team knowledge levels, and process workflows. It identifies where AI can create the most leverage, and where the gaps are that need to be addressed before implementation. The assessment produces a clear, prioritized roadmap rather than a generic 'AI strategy' document.
How does Walk West approach AI governance and ethics in its roadmap services
AI governance is a core deliverable of every implementation roadmap engagement. Walk West develops usage policies that define what AI can and cannot be used for, establish brand voice preservation guidelines, create quality control checkpoints for AI-assisted content, and build risk management protocols. This isn't box-checking. It protects your brand and gives your team confidence to use AI at scale.
What does 'human-AI collaboration framework' mean in practice?
A human-AI collaboration framework defines where AI assists, where humans review, and where human judgment must lead at every stage of a workflow. For marketing teams, this typically includes guidelines for AI-generated content (review and approval requirements), prompt quality standards, and processes for maintaining brand voice and factual accuracy. It makes AI use systematic rather than ad hoc.
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