TECHNOLOGY
Digital Infrastructure That Powers High-Growth Brands
Walk West is weirdly passionate about digital infrastructure that is built to perform and last. From high performance websites to custom AI solutions, we work to help your business move faster and scale without limits.

We think about technology as a partner with a specific role on a team.
We build Martech ecosystems that drive business solutions. We develop high-performance web experiences that serve as the backbone of your growth team. Whether you need a conversion-optimized website, a fully integrated CRM stack, or a custom AI solution that automates your most time consuming processes, we build it for measurable performance. Your tech stack should be your growth engine, not a collection of subscriptions your team politely works around.
WEB DESIGN & DEVELOPMENT
High-Performance Websites That Convert
Walk West builds high-performance websites with modern UX design, technical SEO architecture, and conversion focused structure so it will be your best performing sales asset.
A great website is so much more than just a digital brochure. We design and develop sites from scratch, building to your vision and project requirements. We focus on aesthetics, simple navigation and representing your brand narrative. In addition, we apply ADA standards across all builds. This ensures your site is accessible to users with visual, auditory, and motor impairments while also protecting your business from the legal exposure that comes with non-compliance.
Web Design & Development Services:
- Custom Development: Bespoke builds tailored to unique business requirements
- Mobile-First Design: Responsive design optimized for performance across all devices
- Technical SEO Architecture: URL structure, indexing, Core Web Vitals, and schema integration
- UX & Conversion Optimization: User journey mapping and conversion-focused page design
- ADA Compliance: Accessibility standards built into every development project

HOW WE WORK
AI Citation Building Process
01
Discovery & Architecture
Stakeholder alignment, sitemap planning, UX wireframing, and technical requirements.
02
Design
Visual design system application, responsive layout, and conversion-focused page templates.
03
Development & QA
Custom build, CMS integration, technical SEO architecture, ADA compliance, and performance testing.
04
Launch & Optimization
Core Web Vitals tuning, analytics configuration, and post-launch CRO iteration.
E-COMMERCE SOLUTIONS
E-Commerce Solutions For Multi-Channel Selling
Modern e-commerce extends well beyond your website.
Your customers discover and buy through a variety of channels including TikTok, Google Shopping, Instagram and more. Global e-commerce sales are projected to reach $6.9 trillion (Statista / eMarketer), and according to Sprout Social, 67% of consumers have made a purchase directly influenced by social media.
Walk West provides end-to-end e-commerce solutions that build your visibility on digitally connected store fronts. Our team’s feed management strategy ensures your inventory is clean, optimized and discoverable. We are your go-to partner for setup and management of Google's Universal Commerce Protocol (UCP), which is the emerging infrastructure that enables agentic shopping where AI-powered assistants can browse, compare, and complete purchases on a user's behalf without them ever visiting your website directly. Setting up UCP ensures your product catalog, pricing, and inventory data is structured and accessible in the format these AI agents require. As agentic commerce moves from early adoption to mainstream buying behavior, brands without UCP compatibility risk being invisible to an entirely new class of buyer. We get you ready before your competitors realize they're behind.Our goal is to help your business create a frictionless buyer journey that converts.
Your customers are already shopping on TikTok while watching TV and casually browsing Instagram. If your product isn't showing up in all those places, someone else's is.

Social Commerce
Social Commerce Integration For Google, TikTok, Instagram and YouTube
UCP is an emerging infrastructure standard that enables AI-powered shopping agents to browse product catalogs, compare options, and complete purchases on a user's behalf, without them ever visiting a retailer's website directly.
Setting up UCP ensures your product catalog, pricing, and inventory data is structured and accessible in the format these AI agents require. As agentic commerce moves from early adoption to mainstream buying behavior, brands without UCP compatibility risk being invisible to an entirely new class of buyer. Walk West gets you ready before your competitors realize they're behind.
E-Commerce Services:
- WooCommerce & Shopify Development: Custom e-commerce builds and migrations
- Social Commerce Integration: TikTok Shop, Instagram Shopping, and YouTube Shopping
- Feed Management Strategy: Optimized product feeds for Google Shopping and Meta
- Google Universal Commerce Protocol (UCP): Setup for Agentic Shopping
- CRO Audits: Conversion rate optimization through UX testing and analytics analysis
- ADA & Performance Compliance: Accessibility and speed optimization for maximum reach

MarTech Integration
Integration and Optimization For MarTech Stacks
A MarTech stack is the engine of your growth strategy.
Walk West will integrate, configure, and optimize the tools that create opportunity and track ROI. We will support your business from start to finish so you have what you need to drive measurable outcomes.
Marketing technology is only as good as the implementation. It’s like the difference between assembling a top of the line home gym and using it as a clothes rack. We are here to help you select, stand up, and enhance your stack around your specific goals. This will ultimately streamline touchpoints, maximize lead flow, and give visibility to make confident business decisions. Our integrations span CRM platforms, marketing automation tools, analytics suites and data visualization systems. The result is a system that pays back in dividends.
MarTech Integration Services:
- HubSpot Partner Agency: CRM implementation, workflow automation, and reporting setup, marketing execution
- Salesforce Integration: Marketing cloud connections and lead management configuration
- Google Analytics 4 & Google Suite: Audits, migration, event tracking, and conversion setup
- Data Studio Dashboards: Custom reporting for real-time marketing performance visibility
- Marketing Automation Setup: Behavioral triggers, lead scoring, email campaigns, and nurture workflows

AI INTEGRATION
Custom AI Solutions
The implementation and use of AI is now an operational necessity.
Walk West helps businesses identify their AI readiness, automate processes, and deploy other custom AI solutions so your team can focus on what only humans can do.
We begin every engagement with an assessment so we understand where your organization is today. From there we understand where AI can create the most leverage so we can build solutions that create scaling impact for your team. We help reduce manual workload by automating back office processes through natural language processing and machine learning. All of this results in gained efficiencies, faster decision making, and increased creativity from your people. AI isn't going to take your job. But someone using AI more effectively than you might. We help your team be that someone.
Custom AI Solution Services:
- AI Readiness Assessment: Audit of current processes and AI opportunity identification
- Custom Chatbot Development: Intelligent conversational AI for lead gen and customer service
- Predictive Analytics: ML models for customer lifetime value, churn risk, and demand forecasting
- Process Automation: NLP and ML-driven automation for repetitive back-office tasks
HOW WE WORK
Custom AI Solution Process
01
AI Readiness Assessment
Audit of current processes, data infrastructure, and highest-leverage automation opportunities.
02
Solution Design
Define the AI application (chatbot, predictive model, automation flow) and integration requirements.
03
Build & Test
Development, QA, and pilot deployment with real workflow validation.
04
Deploy & Monitor
Full deployment with team training, governance guidelines, and ongoing performance monitoring.
FAQ
What is Google's Universal Commerce Protocol (UCP) and why does it matter?
Google's Universal Commerce Protocol (UCP) is a next-generation e-commerce framework enabling Agentic Shopping where AI-powered assistants can browse, compare, and complete purchases on behalf of users without them visiting a website directly. Walk West sets up and manages UCP implementation for e-commerce clients, ensuring product catalogs, pricing, and inventory data are structured in the format AI shopping agents require. Brands without UCP compatibility risk being invisible to this emerging class of buyer. Walk West helps clients get ready before their competitors realize they're behind.What MarTech platforms does Walk West specialize in?
Walk West has deep expertise in HubSpot (as a certified partner agency), Salesforce Marketing Cloud, Google Analytics 4, Google Tag Manager, Data Studio, and a range of marketing automation and email platforms. We also evaluate and recommend tools across the full stack, CRM, attribution, data visualization, and AI-native marketing tools.What does a custom AI solution engagement involve?
Every AI engagement begins with an AI Readiness Assessment, an honest audit of your current processes, data infrastructure, and team capabilities. From there, Walk West scopes the specific application (a custom chatbot, predictive model, or process automation), design and build the solution, run a pilot deployment, and support full-scale rollout with governance guidelines.How does Walk West approach technical SEO as part of web development?
Technical SEO is built into our development process from day one, not added as an afterthought. This includes URL structure planning, crawlability architecture, Core Web Vitals optimization, schema markup integration, indexing configuration, and mobile performance standards. The goal is a site that performs for users and ranks well from launch.Can Walk West handle both the design and development of a new website?
Yes. Our team manages the full project lifecycle, discovery, UX and visual design, front-end and back-end development, CMS configuration, QA, and launch. This integrated approach eliminates handoff friction between design and development, speeds up the timeline, and ensures the final site performs exactly as designed.Get in touch
Let's Start Something.
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